All About Scaters...

Scaters is a fictitious skateboarding company (located in the UK) offering skateboards as their primary product. They also provide skateboarding accessories and clothing. The company was established as a reseller but has more recently pursued growth through vertical integration and has taken to manufacturing/ assembling its own products using procured parts. The company has a variety of trading goods (purchased in their final form from UK and global suppliers and manufactures its own Skateboard products. Scaters sells to retailers (B2B) who then resell the products directly to consumers. Business is accomplished through three core processes (fulfilment, procurement and production) involving the five functional areas of sales, warehouse, accounts, purchasing and production. The company makes use of benchmark data in order to set targets for its business processes, sub processes and functions. More detail can be obtained from the hand-out below.

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